Business and Management
Read by: Rupert Farley
Duration: 11 hrs 43 mins
Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. In this book he applies the wisdom he has gained from dealing with large, complex organizations and elite athletes to help anyone tackle their most challenging goals. Drawing on the stories of historic visionaries and modern heroes - from Galileo to Rosa Parks, Harold Macmillan to Paula Radcliffe - Barber uses personal anecdote and proven strategy to map the route to success and navigate the difficulties that arise along the way. Whatever it is that you aspire to do - run a marathon, transform a school or provide a business of public service to millions - this book will inspire you to get going and to bridge the gap between hope and reality.
Read by: Imogen Church
Duration: 10 hrs 41 mins
To understand business, you need to think like an anthropologist. Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to, and how we work.
Now, bestselling author Gillian Tett reveals how this new wave of anthropology can help make sense of your business. She shows how thinking like an anthropologist can help you navigate a globalised economy, allowing you to get inside the heads of consumers on the other side of the world. And she argues that anthropology can explain your own workplace, too: by revealing why, say, your IT team seem to have such different priorities to you - or how to alter the behavioural patterns of your most perplexing colleagues. Along the way, Tett draws on extraordinary stories from Tajik villages and Amazon warehouses, Japanese classrooms and Wall Street trading floors - all to reveal how you too can think like an anthropologist. The result is a revelatory new way to view global business. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.
Read by: Sean Mangan
Duration: 8 hrs 30 mins
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.
Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.Read by: Kate White
Duration: 1 hr 44 mins
Do you find it hard to say 'no'? Are you tongue-tied in important meetings? Bored of 'mansplaining' when you know that you're the best qualified person on a particular topic? Understanding the difference between being assertive and being aggressive can be a crucial lesson on your career journey, and Assert Yourself can help you find your voice and stand up for yourself.
Full of practical advice on how to change the way you work and live for the better, the book contains a self-assessment quiz, step-by-step guidance, top tips, common mistakes and advice on how to avoid them, and summaries of key points.
Read by: Mary Ann Sieghart
Duration: 10 hrs 6 mins
Imagine living in a world in which you were routinely patronised by women. Imagine having your views ignored or your expertise frequently challenged by them. Imagine trying to speak up in a meeting, only to be talked over by female colleagues. Imagine subordinates resisting you as a boss, merely because you're a man. Imagine being trolled by women on social media for daring to express an opinion. Imagine people always addressing the woman you are with before you. Now imagine a world in which the reverse of this is true.
The Authority Gap provides a startling perspective on the unseen bias at work in our everyday lives, to reveal the scale of the gap that still persists between men and women. Marshalling a wealth of data with precision and insight, and including interviews with pioneering women such as Baroness Hale, Mary Beard and Bernadine Evaristo, this is a fresh feminist take on how to address and counteract systemic sexism in ways that benefit us all.
Read by: Don Hagen
Duration: 5 hrs 30 mins
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you're in - is finding and keeping automatic customers.
These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.
Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.Read by: Paul Michael
Duration: 13 hrs 53 mins
What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.
Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. Beyond Entrepreneurship 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.Read by: Tim Schwab
Duration: 15 hrs 55 mins
You know him as the founder of Microsoft; the philanthropic, kind-hearted billionaire who has donated endless funds to good causes around the world. But there's another side to Bill Gates.
The Gates Foundation sets a policy agenda for how to fix the world - based on one man's worldview - then imposes this vision onto the developing world by funding groups that align with it.
Combining rich storytelling and ground-breaking reporting, The Good Billionaire offers readers a provocative and timely counter-narrative about one of the world's most widely recognized individuals. But more than that, this book speaks to a vital political question around economic inequality and the erosion of democratic institutions - why should the super-rich be able to transform their wealth into political power, and just how far can they go?
Read by: Philippa Perry
Duration: 8 hrs 52 mins
How can we have better relationships?
In this Sunday Times bestseller, leading psychotherapist Philippa Perry reveals the vital do's and don'ts of relationships. This is a book for us all. Whether you are interested in understanding how your upbringing has shaped you, looking to handle your child's feelings or wishing to support your partner, you will find indispensable information and realistic tips in these pages.
Philippa Perry's sane, sage and judgement-free advice is an essential resource on how to have the best possible relationships with the people who matter to you most.
Read by: Kathryn Finney
Duration: 6 hrs 30 mins
Build The Damn Thing is a battle-tested guide for every entrepreneur who the establishment has excluded. Finney, an investor and startup champion, explains how to build a business from the ground up; from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks; arms readers with responses to investors who say, "great pitch but I just don't do Black women"; and inspires them to overcome naysayers.
For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed by the "Entitleds."
Don't wait for the system to let you in - break down the door and build your damn thing.Read by: Roger Stephens
Duration: 15 hrs
Sir Richard Branson shares the inside track on his life in business and reveals the truth about his most risky, brilliant and audacious deals. Combining advice with the inside stories of Virgin’s greatest achievements and setbacks, this is an inspirational guide to success in business and in life.
Read by: Miscellaneous
Duration: 8 hrs 2 mins
Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses and strains along the way?
In The Business Survival Kit, serial entrepreneurs Byron Cole and Bianca Miller-Cole prepare you for the ride of your life. With straight-talking advice and insights from leading experts it will help you answer the fundamental question of whether you can handle being an entrepreneur in the first place and then help you navigate the inevitable ups and many downs that go hand in hand with that decision. Learn how to: Cope with stress, anxiety and uncertainty, Build your confidence and tackle impostor syndrome, Maintain a healthy work/life balance, Build strong networks and nurture your personal relationships and stay motivated (even in the midst of failure).
Read by: Patricia Rodriguez
Duration: 11 hrs 36 mins
CEO Excellence, by McKinsey senior partners Carolyn Dewar, Scott Keller and Vikram Malhotra is a unique and timely business book which will draw on 25 years of research and interviews with top leaders of some of the world's most respected companies. The resulting audiobook will demonstrate that while the role of CEO is unique within every organisation, it is surprisingly similar across companies even in disparate industries. Furthermore, the best CEOs approach their role with distinct mindsets and practices.
This audiobook is about truly world class leadership, showing how the best CEOs think, adapt and approach challenges (never more relevant than in this extraordinary time). It will show why a brilliant CEO can have such an immense impact, and demonstrate how to model yourself and your performance on the very best - so that your turn to lead comes sooner, and is more successful.Read by: Theo Solomon
Duration: 8 hrs 21 mins
Start-ups rarely survive their second birthday. Even established firms in the UK and the US average a life of only fifteen years. So how can your company build and sustain success for decades to come? Professor Alex Hill has conducted seven years of groundbreaking research into a clutch of organisations that have outperformed their peers for over 100 years - from NASA to the New Zealand All Blacks, from Eton College and the Royal College of Arts to the Royal Marines and the Royal Shakespeare Company.
And what he has found is that these very different organisations all share remarkably similar strategies when it comes to building and maintaining excellence and success - strategies that frequently fly in the face of conventional business wisdom. Here Professor Hill shares the twelve traits that have set these organisations apart for over a century, from the way they analyse success and failure to their approach to finding the best people and the brightest new ideas. In so doing, he identifies the strategies and habits that you can employ in your company to create a strong and stable core and to ensure the same long-term prosperity. In short, he shows you how to build a promising enterprise into an enduring, great organisation.
Read by: Matthew Dixon and Brent Adamson
Duration: 5 hrs 30 mins
What's the secret to sales success?
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
Read by: Catherine Bailey
Duration: 4 hrs 10 mins
It has never been a more challenging time for managers and leaders to maintain a happy, healthy workforce. The pace of change and increasing uncertainty in most industries has resulted in a rapid increase in stress and anxiety in the workplace, and most organizations are poorly equipped to respond to these challenges in a meaningful and supportive way. Penguin Business Experts: Coach Your Team is a practical guide for leaders who want to foster a culture where everyone has a chance to flourish, create and innovate while being happy and more resilient. It draws on cutting-edge, evidence-based techniques in coaching that focus on developing mindfulness and compassion in leaders, their employees and throughout their organisation with case studies of best practice from around the world.
Read by: Andrew Chen
Duration: 10 hrs 30 mins
A transformative guide to growing any business, from one of Silicon Valley's most esteemed investors
Why do some products take off? And what can we learn from them?
The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.
Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.
Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect: the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.
Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).
The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.Read by: Yvonne Clemenson
Duration: 2 hrs
From a very early age Cath Kidston loved to play shop, whether she was selling the contents of her mother's store cupboard back to her or her aunt's vegetables to passers-by, from a tray on the pavement. Almost half a century later Cath Kidston has become an internationally acclaimed household name and playing shop has become a serious game.
Read by: Shaheen Khan
Duration: 6 hrs 54 mins
We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it. In Competition is Killing Us, top business and competition lawyer Michelle Meagher establishes a new framework to control capitalism from the inside in order to make it work for the many and not just the few.
Meagher has spent years campaigning against these multi-billion and trillion dollar mammoths that dominate the market and prioritise shareholder profits over all else; leading to extreme wealth inequality, inhumane conditions for workers and relentless pressure on the environment. In this revolutionary book, she introduces her wholly-achievable alternative; a fair and comprehensive competition law that limits unfair mergers, enforces accountability and redistributes power through stakeholder governance. With an afterword by Simon Holmes, Member of the UK 's Competition Appeal Tribunal, Academic Visitor at the Centre for Competition Law and Policy, Oxford University.Read by: David L. Bradford
Duration: 10 hrs 19 mins
The ability to create strong relationships with others is crucial to living a full life and becoming more effective at work. Yet many of us find ourselves struggling to build solid personal and professional connections, or unable to handle challenges that inevitably arise when we grow closer to others. When we find ourselves in an exceptional relationship- the kind of relationship where we feel fully understood and supported for who we are - it can seem like magic. But the truth is that the process of building and sustaining these relationships can be described, learned, and applied. David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined seventy-five years in their legendary Stanford Graduate School of Business course Interpersonal Dynamics (affectionately known to generations of students as "Touchy Feely") and have coached and consulted to hundreds of executives for decades.
In Connect, they show readers how to take their relationships from shallow to exceptional, along the way offering time-tested strategies for giving feedback, negotiating boundaries, and working through disagreements. Through stories of people navigating tricky moments in relationships--all based on real dynamics Bradford and Robin have witnessed or experienced--we see the six hallmarks of an exceptional relationship in action: authenticity, vulnerability, honesty, a willingness to ask for and offer help, a shared commitment to growth, and an ability to deal productively with conflict. Filled with relatable scenarios and research-backed insights, Connect will be an important resource for anyone hoping to improve existing relationships and build new ones at any stage of life.Read by: Jennifer Petriglieri
Duration: 6 hrs 27 mins
Every couple wants a happy relationship and a meaningful career but how do we balance both at the same time? In Couples that Work, Professor Jennifer Petriglieri shifts away from the language of sacrifice and trade-offs and focuses on how couples can successfully tackle the challenges they will face throughout their lives - together.
Identifying common triggers and traps working couples face, and offering resolution and reflection through tools and engaging exercises, this book will help every couple design their own unique way to combine love and work at every stage of their journey. Finding fulfilment in both love and work may just be easier than you think.
Read by: Ed Catmull
Duration: 17 hrs 24 mins
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is.As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter. A mere nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success-and in the movies that followed-was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:
Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them. The cost of preventing errors is often far greater than the cost of fixing them. A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been expanded to illuminate the continuing development of the unique culture at Pixar. Featuring a new introduction, two entirely new chapters, four new chapter postscripts, and new reflections at the end, this updated edition details how Catmull built a culture that doesn't just pay lip service to the importance of things like honesty, communication, and originality, but commits to them. Pursuing excellence isn't a one-off assignment, but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Read by: Brené Brown
Duration: 8 hrs 10 mins
How do you cultivate braver, more daring leaders? And how do you embed the value of courage in your culture?
Written and read by NYT best seller Brené Brown, Dare to Lead answers these questions and gives us actionable strategies and real examples from her new research-based, courage-building programme.
Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas and developing that potential.
This is an audiobook for everyone who is ready to choose courage over comfort, make a difference and lead.
Read by: Ric Jerrom
Duration: 2 hrs 46 mins
While it's sometimes said that a little stress is good for you, too much can damage your health, jeopardise your performance at work, and affect your relationships. With the rise of remote and hybrid working, such issues are only becoming more common, and it's too easy to feel worn down and exhausted by stress and worry. With a self-assessment quiz, step-by-step action points, top tips, common mistakes and advice on how to avoid them, and summaries of key points,
Deal With Stress will help you to identify and understand the causes, recognise the symptoms, and find the right answers to put you back in control. You will find actionable solutions and practical advice on combating stress and ensuring you can have the best possible work-life balance.
Read by: Guy Hands
Duration: 10 hrs 30 mins
The Dealmaker is a frank and honest account of how a severely dyslexic child who struggled at school went on to graduate from Oxford and become a serial entrepreneur. It describes Guy Hand's career in private equity, first at Nomura and then as head of his own company, Terra Firma. It looks in detail at the huge deals that Terra Firma has done over the years, involving everything from cinema chains and pubs to waste management, aircraft leasing and green energy. And it offers a brutally honest appraisal of the deal that almost bankrupted him - the acquisition of multinational music recording and publishing company EMI in 2007, just as a global financial crash loomed on the horizon. Above all, it takes the reader inside the previously very secretive world of private equity, explaining how this multi-billion pound sector operates and providing pen-portraits of some of the larger-than-life figures who people it. Both insightful and page-turning, it will prove inspirational and essential reading for all those concerned with or interested in the world of investment.
Read by: Neil Shortland
Duration: 6 hrs 30 mins
Should I change careers? Is it time to end my relationship? Can I move halfway across the world?
We have to make choices everyday, big and small, but it's the life-changing ones that often cause us to freeze or react too quickly, without thinking. What can we do differently?
Laurence Alison and Neil Shortland have spent over 20 years helping soldiers, police officers, doctors and other professionals in high-stakes environments make tough decisions when lives are on the line. In Decision Time, they show us how those same decision-making techniques apply to everyday life, whether that's deciding to take a new job or change career later in life, end a relationship, move across the world or declaring your undying love for your best friend.
With tips, studies, interviews and observations from their training with police officers together with role-play scenarios for you to try, this book will help you identify and fight off the common enemies of good decision-making - inertia, procrastination and indecision - and empower you to make the choices that matter the most.
Highly accessible and interactive, Decision Time will guide you through each step of the decision-making process so next time you a find yourself at the crossroads, you'll be able to make your way with confidence.Read by: Vikas Adams
Duration: 8 hrs
Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profitability and sustainability of a business.
Deep Purpose is the essential guide to putting purpose at the core of a company, and in doing so, understanding its very soul. Drawing together years of research, including analysis of multinational corporations from Danone and PepsiCo to Microsoft and Patagonia, Harvard professor Ranjay Gulati has identified eight conceptual barriers that are dooming leaders and their companies to a more superficial engagement with purpose. In this book, he shows you how to understand and overcome these obstacles, in order to find your company's deep purpose and supercharge its capacity to serve all stakeholders and shareholders.
By fusing commercial and social logic, business leaders can enhance financial performance, boost employee morale and retention, and leave a positive mark on society. Deep Purpose has the power to transform the business landscape and usher in a new era of ethical corporate leadership.Read by: Steven Bartlett
Duration: 6 hrs 45 mins
This is not a book about business strategy. Strategy changes like the seasons. This is a book about something much more permanent.
At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.
These are the fundamental laws that will ensure excellence.
They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.These laws will work now or in 100 years from now. Are you ready to get started?
Read by: Kamal Ahmed
Duration: 5 hrs 37 mins
Business journalist Kamal Ahmed and start-up supremo Rohan Silva lift the lid on the realities of starting your own business in a series of candid, unfiltered interviews with innovators who have changed our world. We hear the unvarnished truth about their successes, failures, and the challenges they faced on the way to realising their vision. From fearless company founders to visionary CEOs, each has a fascinating story to tell. There's Julie Deane, who went from starting The Cambridge Satchel Company at the kitchen table with £600 to selling 10,000 bags a month; Tony Kitous, who arrived in London from Algeria with nothing and ended up with a chain of 25 Comptoir Libanais restaurants; and Temie Giwa-Tubosun, creator of LifeBank, which works to improve access to essential medical supplies in Africa and has saved over 7000 lives.
They're joined by a wealth of other inspiring disrupters to share their hard-earned wisdom, including LinkedIn co-founder Reid Hoffman, lastminute.com founders Martha Lane Fox and Brent Hoberman, Netflix CEO Reed Hastings, Mumsnet's Justine Roberts and Sir James Dyson. Among the lessons they've learned are knowing when to cut your losses, how to change direction without giving up on an idea, the dangers of over-idealism and self-delusion and the importance of patience, persistence and passion. The advice they give - about managing relationships, maintaining self-belief and not being afraid to make mistakes - is invaluable for everyone, not just entrepreneurs, and will help you to succeed both in business and in life.
Read by: Charlie Gladstone
Duration: 2 hrs
In Do Team, entrepreneur Charlie Gladstone draws on three decades of experience as an employer of over 100 people and father of six, to share practical, honest and insightful advice on such matters as: Choosing the right people, Getting through tough times, Team building for introverts, The power of (very) small teams, Why good manners and kindness matter most. With easy-to-follow entries on hiring, gentle leadership, emotional intelligence and retaining a sense of humour, Do Team will help you get the best from everyone so that you, your team and your business can thrive.
Read by: Holly Tucker
Duration: 4 hrs 24 mins
It's time to turn your dreams into reality. You just need a mentor to guide the way. Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.
Demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly shares her own story along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE, revealing their biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.Read by: Greg Hoffman
Duration: 8 hrs
From 'Just Do It' to the Swoosh logo, everything Nike creates is precision-engineered to connect with its customers' deepest emotions. Now, Nike's former CMO outlines a method that uses creativity to forge deep, lasting bonds with customers. He calls it Emotion by Design.
Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation, or understanding how to turn a mere campaign into a global movement.
The result is revelatory way to build your creative advantage, developed during a career at the coolest brand on earth. We can all harness the power of Emotion by Design.Read by: Will Damron
Duration: 18 hrs 57 mins
In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users.
Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.
Read by: Robert Fass
Duration: 10 hrs 52 mins
90% of all startups fail. But why? For the past decade, this is a question that Tom Eisenmann has tried to answer. Focusing his research and his MBA class at Harvard University on the mistakes and missteps of entrepreneurs, for the first time, he reveals his findings, and - most importantly - how you can avoid them. Eisenmann's fascinating, often counter-intuitive, advice debunks common Silicon Valley mythology including:
The False Promise: How early success, often based on extenuating factors, gives founders the misplaced confidence to expand. The False Start: That the 'fail fast' mentality of many founders can mean launching before they're ready - wasting time and money. The Audacity of Goals: Silicon Valley scoffs at moderatea mbitions but the more audacious your goals, the more can go wrong. Drawing on case studies from startups around the world, in all shapes and sizes, The Fail-Safe Startup will show you how to analyse others' failure to ensure your success.Read by: Alison Grade
Duration: 7 hrs 25 mins
You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start?
In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work - life balance, negotiate deals and value your time as you become more established. The Freelance Bible is your complete guide to turning your talent into a fulfilling and sustainable career.
Read by: Leighton Pugh
Duration: 4 hrs 5 mins
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: Scan the near horizon for incoming shocks, Look to the far future to define long-term strategy, Accelerate decision-making in your business, Delegate power to the front line, speeding your response and Streamline your organisation so it's agile and can adapt to change. In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
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