Challenger Sale

The Challenger Sale cover

to start listening!

Narrator
Matthew Dixon and Brent Adamson
Length
5 hours 30 minutes
Publisher
Penguin Random House
Catalogue #
15980
Ratings
0 star rating
Synopsis

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.