Garry Pratt

Kick start your creativity and become an even more effective leader by getting outdoors. Here's how to ditch the boardroom and set off on adventures that might just change your thinking and enhance your leadership skills. Every successful business endeavour is born of a unique and innovative idea, and that in turn was born from the creative thinking of the people behind it. Then why is it the case that so many executives, founders and managers fail to actively develop and apply their creativity?

The Creativity Factor explores the scientific and practical evidence for entrepreneurial creativity, and explains the mechanisms, habits and techniques that help develop this skill. This uniquely holistic guide will provide you with a newfound awareness of your creative potential and how it can lead to business success.