Yanis Varoufakis

Imagine it is 2025. Years earlier, in the wake of the financial crisis of 2008, a global hi-tech uprising has birthed a post-capitalist world in which work, money, land, digital networks and politics have been truly democratised. In a thought-experiment of startling originality, world-famous economist Yanis Varoufakis offers a glimpse of this alternative reality. Through the eyes of three characters - a libertarian ex-banker, a Marxist-feminist and a maverick technologist - we see the genesis of a world without commercial banks or stock markets, where companies are owned equally by all staff, basic income is guaranteed, global imbalances and climate change cancel each other out, and housing is socialised.

Is a liberal socialism feasible? Can prosperity grow without costing the Earth? Are we able to build the good society, despite our flaws? As radical in its form as in its vision, Another Now blends Platonic dialogue with speculative fiction to show that there is an alternative to capitalism, while also confronting us with the greatest question: how far are we willing to go to bring it about?

No one noticed when capitalism was ... replaced. Perhaps we were too distracted by the pandemic, or the endless financial crises, or the rise of TikTok. But under cover of them all, a new and more exploitative system has been taking hold. Insane sums of money that were supposed to re-float our economies went to big tech instead. Having privatised the internet, big tech has been able to replace capitalism's twin pillars - markets and profit - with its platforms and rents.

With every click and scroll, we labour like serfs to increase its power. Welcome to technofeudalism: the new power that is reshaping our lives and the world, and the greatest current threat to social democracy. Drawing on stories from Greek Myth and pop culture, from Homer to Mad Men, world-famous economist Yanis Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power and ultimately what it will take overthrow it.